Another tool we utilise to get more sales is PPC (Pay Per Click) advertising. PPC is based on paying search engines to appear at the top of search listings, rather than appearing there naturally through organic means using SEO. Our approach to creating successful PPC campaigns starts with planning. It’s about understanding the principles needed to create a keyword rich, effective campaign. We then achieve ongoing success by constantly fine tuning the dials and controls that adapt the adverts to make sure we achieve the best possible return on investment.