Good words and text are another essential element of any company profile. Writing clear succinct text is a true skill and we have a team of dedicated professional writers that can deliver what's required. From 3 line strap lines to full essays and sales text, we take away the hassle of having to provide good written content.
Why is it important?
Good content is the foundation for any website.
When building a website, well written and relevant content is the key to a user-friendly site. Website users should immediately understand who a business is and what they do followed by a clear call to action.
Content is also the foundation of any SEO strategy. Key words and phrases must be built into the structure of the website and used in the correct ratio throughout the site.
The most reliable long term SEO strategy is content creation. It is a ‘white-hat’ technique and least likely to be penalised in future search algorithms. The content will vary depending on the nature of the business, it might be featured products, news, events, industry related articles, galleries or case studies.
What do we do?
Write the initial content for the site when we build it based on notes from the client and build key words into the structure of the website.
As an add-on we could write content on a regular basis containing a good ratio of key words and phrases to grow the website.
This could be tied in with social media and email newsletters.
How is it measured?
We undertake on-going, long term monitoring of the performance of the website in searches and more importantly in enquiries.
We subscribe to various SEO monitoring packages to keep on top of everything.
We can use Google Tag Manager on specific elements of the site to see if people interact with them.
If the new content is promoted though social media and newsletters, we can monitor what has provoked the most reaction and provide more of that sort of content.
Clients featured in our portfolio who have benefited from our Copywriting & Editing expertise