It is common knowledge that your website’s positioning within key search engine listings is critical. One of the tools available is SEO (Search Engine Optimisation). Our role as SEO specialists starts by untangling the subject for you. We remove the smoke and mirrors and talk you through the process.
Why important and its advantages?
Positioning within the search engines is critical. This is particularly so in the commercial sector, but increasingly relevant for business to business operations too.
The aim of any Search Engine Optimisation (SEO) campaign is to bring more visitors to your site, show them information of interest and get them to make contact with your business.
SEO enables you to target quality traffic, specifically potential customers who are searching for your products or services.
Developing helpful resources and useful information surrounding the topic of your business, as well as receiving inbound links from other sites in similar areas of business, will help you to gain authority two fold; increasing authority with the search engines, and increasing brand awareness amongst potential customers.
It also offers value for money. Unlike adverts which will cost you money every time they appear, content and inbound links generated for a SEO campaign can continue to be beneficial to your site's search positioning for months, or even years, after they were originally created/obtained.
What will we do?
The first part of the process is keyword analysis, identifying verifiable words and phrases that people are using to search for products or services in your market.
Establishing these will enable us to ascertain how they can be targeted.
Next we thoroughly review the content of your website to establish strength and weaknesses versus the keyword analysis. This will reveal which pages are in a strong position and where there are gaps in the content which will need to be filled.
A comprehensive plan for content creation is then developed. This may involve you and your team generating keyword rich information and resources to be placed strategically on your website. Alternatively we can handle this process, using copywriters to create the required content. This is generally an ongoing process.
Link building is arguably the most important tactic deployed in any SEO campaign. This involves researching websites that have authority around the same or similar topic of your business, and contacting them to request a link pointing to your website. This can be time consuming and needs to be ongoing to achieve the best results.
How much it will cost?
Ideally the budget for any SEO campaign should begin at £500 per month to have any chance of being competitive in your market. Budgets which cannot extend to £500 per month may best be channelled into Pay Per Click (PPC).
How is it measured?
SEO tracking tools such as Google's own Analytics and Search Console can be used to measure the quality of visitors to your website. Both offer a number of metrics that can be used to give a good overall impression of your campaign's success. You should also begin to see a rise in conversions, in enquiries or in sales, depending on your market sector.
Clients featured in our portfolio who have benefited from our SEO & Organic Search expertise