Social media marketing can enhance and validate awareness of your brand and brand loyalty by using engaging text and imagery to draw customers in. It encourages or strengthens a relationship with your brand.
As with all the digital marketing channels, two keys to the success of social media marketing are research and planning. What is most important is that we can create great, interesting content and then engage fully with all the attention it attracts. We use insights to analyse what has been a success and what hasn’t, completing the process of each campaign by providing useful information to take into future campaigns.
90% of our clients aren’t able to dedicate the time and the resources necessary to make social media effective for them. So we provide a full social media management service so that it does receive the attention it deserves. In today’s markets, social media is so crucial and can be so effective, as long as it’s done properly.
Why is it important and what are its advantages?
Brand awareness is crucial to all businesses, people need to know you are there and what you can offer them. Equally, brand loyalty will drive repeat business.
It is important to generate good content on a regular basis to keep people interested enough to engage, click through to your website, or pick up the phone to you. For this you need a Social Media Strategy in place. Brown & Brown can help you implement that strategy.
What will we do?
We will initially carry out a Social Media Review. This may be for accounts that you already maintain or for new accounts.
research what is there now
research your competitors to see what you need to achieve in order to stand out
and determine what platforms are best suited to your business and its products or services
Should you decide you’d like Brown & Brown to create your social media accounts we will:
meet to discuss details such as level of personality, tone of voice, frequency of appearance, content ideas and examples of target market and what you are hoping to achieve
create full and optimised accounts on the chosen platform(s)
create an initial content schedule to cover 2-4 weeks posts
initiate a hand over of the accounts for you to take on the interaction going forward
We also offer full Social Media Management. This can include content creation or this can be provided by you. An example of full management on one platform might include:
at least one post per day including hashtags and relevant links
multiple checks of messages, comments, notifications and shares daily (in working hours)
answering and forwarding relevant enquiries to you
weekly research to source potential profiles to follow/engage with, with the hope of gaining followers/likers in return
daily searching of keywords to find people talking about your interests and interact accordingly
monthly analysis of campaign in order to gauge success
How much it will cost
Initial Social Media Review - £125.00 Creating accounts and initial content schedule ready for hand over - £400.00 Full Social Media Management with minimal content creation - £250 per month for one platform, £50 extra per month for each additional platform. Full Social Media Management with content creation - £325.00 per month for one platform, £50 extra per month for each additional platform.
How is it measured?
We will use various analysis services to determine the level of success that the campaign is achieving. It will measure levels of interaction, engagement, clicks to links and hits to your website.
Clients featured in our portfolio who have benefited from our Social Media Management expertise